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Firming Facial Mist and Alpine Rose Nectar Masque are some new wellness products.
November 4, 2021
By: Melissa Meisel
Luzern is rolling out its first major update on its branding since its 1999 launch. The inspiration behind these updates came from a desire to improve the visual impact of the brand and to make the packaging more sustainable for the indie beauty company. One of the primary goals with the packaging update was to visually reflect the dual nature of the brand as both clinical and natural. All secondary packaging (unit cartons) has been updated to a more aesthetically pleasing l...
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